4OCAD-4 Social Media Marketing for Creative Professionals (Online)

-Adult- | Available

2024-05-14-2024-06-24

7:00 PM-8:30 PM EDT on Mon Tue

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$500.00

This course explores the potential of social media marketing for the artists and designers. Students will look at a number of the core social media engines and learn the best uses for each one, with an overview of their strengths, weaknesses, and audiences. Students learn effective tips and tricks for using social media successfully for networking, building relationships, personal branding, research, managing visual content, and more. Please note that students must provide their own laptop, tablet, or smartphone in class to participate.

LEARNING OUTCOMES

Upon successful completion of this course, students will learn:

  • Explore the various channels under digital marketing,
  • Identify the audience for a company/brand/business,
  • Create a social media strategy,
  • Distinguish various social media platforms,
  • Explain the tactical use of major social media platforms,
  • Create a content calendar.

  • In partnership with OCAD U, DVSA offers a selection of online courses each term. Up to 8 credits from the OCAD U Online courses can be applied towards completion of DVSA’s Foundational Certificate Program. Registration must be done through DVSA. Students will receive their course log in information and network credentials by email directly from OCAD U one week before the course start date. For more information on OCAD U Online courses, visit https://dvsa.ca/ocadu-online/. Online courses are delivered in an asynchronous format through a series of tutorials and related assignments which students may complete at their own pace on our Learning Management System, Canvas. The instructor is available throughout the course time period for questions and discussions. Learn more about what to expect in an online course at OCAD U. As a Continuing Studies student, you will receive an OCAD U user account, which will grant you access to Canvas, and our on-campus WiFi network. Your Canvas account will be enabled one week prior to the start date of your course. Please log in at Https://canvascloud.ocadu.ca. If you do not know your OCAD U User ID, please check your registration confirmation email. You can reset your password here: https://login.ocadu.ca/forgot. If you need further help, please contact us at continuingstudies@ocadu.ca.

  • Required Software/Supplies
    Please note that students must provide their own laptop, tablet, or smartphone in class to participate.
    Regular access to a computer with a high speed broadband internet connection is required. For online Adobe classes, students are responsible for purchasing their own software for class.